Anchor Content is content that is the cornerstone of your content archive on a website or blog. Anchor content is content that is very appealing, very good, or comprehensive enough to serve as the signature piece of content a brand or website offers.
Well-crafted anchor content earns traffic consistently and may receive more of your website traffic than all other areas of your website or blog combined. Anchor content is frequently heavily-branded to provide publicity for the company or outlet creating and publishing it.
Examples of anchor content include:
- Best Colleges in the United States from US News & World Report
- Dressed To The Nines, a baseball uniform history and database from the National Baseball Hall of Fame
- Trip Ideas from Fodor’s
- A Beginner’s Guide to Social Media by Moz
Anchor content is typically a longform or elaborate piece of content (such as a guide, resource, or DIY). It can also be an app or a separate website or subsite, such as in the Dressed To The Nines example above.
The term anchor content was first used by Jacob Nielsen on his popular UX website useit in the 1990s.