Author: Dan Holmes

Interview: Ann Zuccardy on play, laughter, and creativity

“I’ve learned that creating your own good content consistently doesn’t have to be complicated or labor intensive. Pick a platform you’re good at and do that first. When you get consistent and good at it, add another. “ Ann Zuccardy is the CEO of AZ Communications, LLC. She’s a marketing consultant with more than two decades of experience working in digital, copywriting, and marketing. Ann is a TEDx and professional speaker, published author, and social media coach. Follow Ann on Twitter: Twitter What inspires you to create? Play and laughter. I grew up in a creative family and we made games or contests...

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Interview: Ian Lurie on how to create content

“Creating content is partly a job, you can’t simply wait for inspiration to hit you. I write about 10,000 words a week and I have to meet that goal. Sometimes I see something that inspires me, but even if that doesn’t happen you still have to write.” Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. he is the author of a book about strategy for services...

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How to Use Social Labels in Your Social Media Marketing

We should always respect the people who have made the commitment to follow us on social media. Whether you’re an individual or a brand, your followers have essentially said “I like you and I want to hear what you have to say.” Our followers deserve to be respected and they deserve careful, thoughtful, and valuable information in our messages. They are bombarned with messages on social media across several channels and their time is split many ways. It’s important to be clear in social media messaging, which is why I advocate the use of “social labels” in social media copy...

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20 Tools for Social Media Marketing Success

SecureMySocial SecureMySocial “addresses the business, legal, regulatory, physical, and human risks of social media by warning people in real-time if they post problematic material so as to ensure immediate removal.” SecureMySocial can also auto-delete such posts if so authorized. View Website GIPHY If you want to create animated GIFs for Facebook, Twitter, Instagram etc., GIPHY makes it quick and easy. You can also search for GIF memes to use or build on. View Website Sprout Social If you want to grow your social media reach and influence, Sprout Social is the best solution. From your web-based dashboard you can...

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What is Link Baking and why is it better than Link Building?

Ever since Google started counting them, links have been treasured by marketers. Like prospectors panning gold in the mountain streams of California in the 1840s, digital marketers climb over each other for the shiny internet nugget known as the hyperlink. But the gold rush is over, right? Now that Google has gotten more sophisticated isn’t link building less important? Digital marketers have moved on from that tactic, haven’t they? Google’s all grown up now, isn’t it? The reports of Google’s maturity are greatly exaggerated. The search engine still factors links in their algorithm to determine search results, which isn’t all...

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In favor of Market-Free Zones

Try going to a public space without being sold to. A park, a festival, a damn picnic. I was at a picnic recently to celebrate the opening of a new community building, an arts center. I counted seven booths selling can’t-live-without-them items such as cookbooks, lawn decorations, and cell phone covers. Cell phone covers. This was not a fundraiser, it was a picnic. I didn’t want to postpone my potato salad so I could buy a licensed NCAA cell phone cover. Isn’t it time we agreed that we don’t have to be selling all the time? That’s the idea behind...

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How to use LinkedIn for Blogging

Most people don’t pay attention to LinkedIn until they need a job. Either they’re unemployed or they hate their current job and can’t wait to get a new one. But that’s not the right way to use LinkedIn. As of June of 2016, LinkedIn has more than 435 million users worldwide, making it one of the largest audiences in the world. And that’s what it is — an audience. If you’re not sharing your message with that audience, you should be. You do that through blogging on LinkedIn. Many people have written articles about how to publish on LinkedIn,...

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Avoid these mistakes when hiring a social media marketer

You don’t have to look far to see that there are a lot of social media marketing companies cropping up. Between new “marketing” companies that provide digital marketing services and traditional marketers who are adding social media to their repertoire, Social Media Marketers are multiplying as fast as Gremlins in a Steven Spielberg movie. But all social media marketers are not created equal. There are several things a business/organization should think about before hiring a SMM (Social Media Marketer). Here are some pitfalls to avoid. Mistake #1 – Not defining goals Don’t start a social media marketing campaign unless you have clear...

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