Category: Good Terms

Inbound Marketing

Inbound Marketing is the technique of attracting customers to an owned online property through the use of SEO, Pay-Per-Click Marketing, Content Marketing, Email Marketing, Social Media Marketing, and other digital marketing...

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The Cloud

As Bonnie Cha wrote for Recode: “The cloud refers to software and services that run on the Internet, instead of locally on your computer.” Cloud services are accessed via a web browser on a desktop computer, laptop,...

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Newsjacking

Newsjacking is when you take advantage of a popular topic in the news and create content around it to gain traffic. Typically this tactic is used to drive traffic to a blog or website where you’ve created content that...

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Long Form Content

Long Form Content is a blog post that exceeds 1,200 words in length. Some sources consider blog posts over 700 words as long form, but that definition is not used on this website. Most long form content creators and long form...

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Fire Hose Technique

The Fire Hose Technique is a content strategy in which you publish a steady stream of content for a long period of time. The goal is to blanket your sphere of influence on a topic or in an industry by producing good content...

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Community Words

Community Words are terms that encourage and develop communities online. Join Become a Member Come Along Get On Board These words or phrases should be used in email newsletter signups, loyalty program copy, social media...

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Persuasion Words

Persuasion Words are a small set of English words that have proven to be highly compelling and forceful in creating reactions in the audience. You People want to see their own name in print, it elicits a strong reaction. You...

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Influence Words

Influence Words are words that have been proven to have impact and influence on the reader. These words should be used in copy when they are applicable. The list of influence words below is not comprehensive, but it is the...

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Black Hole Headline

A Black Hole Headline is a blog headline that is so attractive and interesting that readers will be strongly compelled to click through and read the article. The term refers to the powerful gravitational force of a black hole in...

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Weber’s Law

Weber’s Law states that consumers are more interested in the relative differences between competing products than they are in the characteristics of one product alone. To employ Weber’s Law, a digital marketer can...

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