Content Gating is when you require something in return for giving content to the user. Content that is gated has a purposeful barrier between the user and the content. The content that requires action before it is delivered is called a permission asset.
Examples of content gating tactics:
- White papers that are available only after a form is filled out that includes name, contact info of the user.
- Ebooks, guides or other helpful content that are available only if the user provides an email address.
- Content that is only available to email newsletter subscribers.
- Providing content only after a user performs a task, such as watching a video or completing a survey.