Evergreen content is content that is relevant for the long-term, and would be of interest to a user for an extended period of time or forever. Evergreen content is the opposite of “dated content” that is tied to a current trend, news item, event, or controversial opinion.
Evergreen content is fresh and never goes out of style. Examples of titles of content that would be evergreen:
- The History of the Middle Ages
- Interview with Mayor Joe Smith
- How To Clean a Wool Cap
- The Best Car Shows in Connecticut
The last item is an example of “annual evergreen content” that can and should be updated annually.
Evergreen content is useful for SEO because it appeals to long tail search traffic and can deliver organic traffic for many months or even years.