Facebook is a social media network with the largest user base in the United States. Facebook has become one of the most visited websites in the world, and it’s an important platform for businesses to market to potential customers.
Businesses can target potential customers on Facebook via Facebook Ads, which can be served to users based on several profile factors, such as age, gender, location, and hobbies and interests.
For many brands, Facebook is a good way to attract traffic to their website by sharing content on a Facebook Business Page “wall.”
Facebook allows free accounts to anyone over the age of 13 and is generally considered the default SM channel for people over the age of 40. As of 2016, Facebook has seen slower growth in young demographics, specifically those people under the age of 20, as they show a preference for SM channels like Snapchat and Instagram.