Features vs. Benefits is a marketing concept that emphasizes the difference between the feature of a product/service and the benefit gained. While features are important in marketing a product, benefits appeal to the human sense of gratification.

Example based on an automobile

Examples of features:

  • Fuel-injection
  • Hybrid fuel engine
  • Leather seats
  • Automatic side door

Example of the corresponding benefits:

  • Quickly accelerate
  • Buy less gasoline
  • Drive while sitting on a comfortable, luxurious chair
  • Kids and family can enter the car with their hands free