Google Analytics is a product from Google that allows webmasters to measure and analyze traffic to their websites.

Google Analytics is free and can be implemented on a website by pasting a small piece of tracking code to all pages of the website you wish to analyze.

Just a few of the things you can analyze with Google Analytics:

  • How many unique visitors your website or a specific web page had within any time period
  • Number of visitors from England
  • Which browsers your visitors are using
  • How much each page of your website is worth in sales
  • How many people are on your website right now
  • Time spent on each page of your website
  • The page that visitors exit your site from most often
  • And much more