Influence Words are words that have been proven to have impact and influence on the reader. These words should be used in copy when they are applicable.

The list of influence words below is not comprehensive, but it is the original list created by advertising pioneer David Ogilvy in 1963.

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry

Influence words should be used in headlines, subject lines of emails, and in bullet points, as well as copy or call-to-action statements.