Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. SEO professionals research keywords, which they use to achieve better rankings in search engines.

The top two search engines, Google and Bing, provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20-25% of searches are of very specific long tail keywords entered into the search engine.

To rank for the targeted keywords, marketers need to create GOOD CONTENT and earn backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.