A page view or page impression is a request to load a single HTML file (web page) of a website. This results from a web user clicking on a link on another page pointing to the page in question.

Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the “page” (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interested in the number of page views to determine their expected revenue from the ads. For this reason, it is a term that is used widely for marketing and advertising.

A page view is in contrast to a “hit,” which refers to a request for any file from a web server. There may, therefore, be many hits per page view since an HTML page can contain multiple files—images, graphics, video, audio, CSS, etc.