A podcast is an episodic series that is typically presented like a radio show, though instead of being broadcast over the airwaves, a podcast is either streamed live over the Internet or available via download.
Successful podcasts are built around a central theme and the content serves to be either:
- Or both
A podcast is available as a set of digital media files which a user can set up so that new episodes are automatically downloaded or streamed via web syndication to the user’s own local computer or portable media player.
The word arose as a hybrid of “iPod” and “broadcast.”
Podcasts are unique in that they are both content and they are a platform. The content can enhance a relationship between the brand and the listener, answer questions and support services and products, among other things. But podcasts can also be a source for additional revenue through the form of ads or sponsorship.
Some of the most successful and popular podcasts include:
- This American Life by NPR
- Freakonomics from the authors of that popular book and film series
- Radio Lab by WNYC Studios
- The Joe Rogan Experience from the popular comedian of the same name
- Backstory, an excellent podcast from three American history professors
And many others.