Social Cards are graphics designed specifically for social media channels as content to communicate a message.
Good social cards adhere to a brand strategy and brand style guide. Social cards are formatted to fit nicely within the guidelines of the social media channel they are intended for, such as Facebook, Twitter, Instagram, or others.
Social cards are often “series content” that can be scheduled days, weeks, or even months in advance.
Social cards should entertain or inform. They are typically not sales-driven.