Social Listening is the act of monitoring one or more social media channels to keep track of mentions of a brand or a subject, event etc.

A few of the reasons to use social listening include:

  • Reputation Management
  • Outreach
  • Customer Service
  • Sales leads

Some of the tools used for social listening include:

  • Tweetdeck (for Twitter)
  • Sprout Social (for Facebook, Twitter, and other social media channels)
  • Search engines