Social Shares are a count of how many times users have shared your content on a social media channel. Typically, social shares are counted on one social media channel.
Facebook pioneered the “share” and when using that term, marketers are usually referring to Facebook.
On other social media channels there are different metrics for measuring how many times users “shared” your content:
- Twitter: Tweets with links to your content
- Twitter: Retweets of your content
- Pinterest: Pinned photos
- Instagram: Likes or “Hearts”
- Snapchat: Hearts, sometimes called hearts
- LinkedIn: Likes
There are differing views on how valuable social shares are. Studies show that Facebook (and sometimes Twitter) can be a large source of referral traffic. But other studies show that conversions based on traffic from social shares is not high.