A Style Guide is an established set of standards for the design of graphics and the choice and presentation of copy. A style guide provides a template for a consistent image of your brand.

Some of the elements that are defined and identified in a style guide, include:

  • Colors
  • Logo usage
  • Fonts
  • User experience
  • Copywriting style (language, numbering, lettering, etc.)
  • Brand┬ávoice
  • Graphical treatments
  • Video presentation and treatments

There may be others depending on your brand and the scope of your digital marketing campaign. Some brands define the types of content they will publish in their style guide.